TrackTrendy Blog
Privacy, Analytics &
What Google Won't Tell You
Practical guides on cookie-free analytics, GDPR compliance, and understanding your website data — without the corporate spin.
How to Track Website Visitors Without a Cookie Banner
Cookie-free analytics tools let you capture 100% of your visitors without consent popups. Here's how it works and why it matters for your data accuracy.
Read → PrivacyWhat Does Google Know About Me?
Google collects your searches, location, browsing history, emails, and more — building a profile far more detailed than most people realise. Here's the full picture.
Read → PrivacyWhat Is Privacy-First Analytics?
Privacy-first analytics collects website data without cookies, without storing personal information, and without requiring a GDPR consent banner. Here's exactly what that means.
Read → Google AnalyticsGoogle Analytics Pricing: Is GA4 Really Free?
GA4 is free — but Google charges you with your visitors' data. Here's what GA4 actually costs, what GA4 360 runs at $50K+/year, and what you give up either way.
Read → Google AnalyticsUnique Visitors in Google Analytics: The Complete Guide
GA4 changed how unique visitors are counted compared to Universal Analytics. Here's what "users" means in GA4, how cookies affect the count, and why the number is probably wrong.
Read → Google AnalyticsEngagement Rate in GA4: What It Is and What's a Good Score
Engagement rate replaced bounce rate in GA4. Here's the formula, what counts as an engaged session, what a healthy score looks like, and how to improve it.
Read → How-ToHow to Delete Your Google Analytics Account (Step by Step)
Ready to leave Google Analytics? Here's how to delete your GA4 account, what happens to your historical data, and how to export it before it's gone.
Read → Analytics BasicsWhat Do Website Analytics Allow You to Do?
Website analytics tell you who visits, where they come from, what they do, and where they leave. Here's a practical breakdown of what you can actually learn.
Read → ComplianceCCPA and Web Analytics: What You Need to Know
The California Consumer Privacy Act affects any website with California visitors. Here's how CCPA applies to analytics tools, cookies, and what "selling" data really means under the law.
Read → ComplianceCalifornia Delete Act: What It Means for Your Data
California's Delete Act (SB 362) lets residents wipe their data from every data broker at once through a single state-run portal. Here's what it is, who it covers, and what changes.
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